I work across partnerships, brand experiences, strategy, communications and creative production – mostly within luxury, fashion, beauty and lifestyle. My route here hasn’t been particularly linear, and I think that’s probably one of my biggest strengths.

I started my career in front of the camera, working internationally in fashion, but over time my focus naturally shifted behind the scenes. What started in beauty and communications grew into developing and delivering brand projects, partnerships and experiences – connecting strategy, creative direction, stakeholders and production from the first idea through to execution. Along the way, I’ve worked with everyone from early-stage businesses and founders to global brands.

At heart, I’m a people person. I’m good at building relationships, spotting opportunities, connecting the dots and bringing the right people together to make things happen.